SHAQ'S BRAND MGMT BLOCKS SON SHAQIR FROM APPLYING FOR TRADEMARK

Shaqs Authentic Brands Group has filed suit against the retired NBA players son, Shaqir ONeal, after he applied for a trademark. The company expressed concern about the trademarks being confusingly similar in an opposition filed with the court.

Shaq’s Authentic Brands Group has filed suit in opposition to the retired NBA participant’s son, Shaqir O’Neal, after he implemented for a trademark. The corporate expressed concern in regards to the emblems being “confusingly identical” in an opposition filed with the courtroom.

The Notice of Opposition starts by means of claiming that Authentic Brands Group (“ABG”) holds all the rights in Shaq’s name, symbol and likeness.

This is right.

Shaq did transfer all of these belongings to ABG and is a shareholder in the company.

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— Josh Gerben (@JoshGerben) July 19, 2022

According to the paperwork,

“Opposer (Athentic Brands Group) controls all proper, title, and pastime in and to the identify, likeness and image of the mythical basketball participant and entrepreneur, Shaquille O’Neal. Such rights are identified via commonplace regulation in many states and by way of statute in others, in addition to below Section 43(a) of the United States Lanham Act.”

Shaq requested Authentic Brands Group to manage his likeness and advertising rights in 2015. He become the second one greatest shareholder in the company as smartly. Shaqir is represented by way of Mine O Mine LLC.

Authentic Brands Group goes on to say that the trademark for SHAQIR O’NEAL is “confusingly equivalent” to logos it owns for Shaq.

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— Josh Gerben (@JoshGerben) July 19, 2022

Some in finding the opposition filing a shock seeing as how Shaq is Shaqir’s father. The former Lakers participant, however, has made it abundantly transparent that he planned to make his children work onerous for what they wanted in existence. Shaq was especially adamant about instructing his sons to face on their own feet.

“They’re more or less dissatisfied with me,” Shaq stated of his youngsters’ demeanor all over an interview closing 12 months. “They’re no longer truly upset but they don’t perceive,” he added. “I tell them at all times, ‘We ain’t wealthy. I’m wealthy. No, you got to have bachelor’s or masters and then if you wish to have me to invest in one among your corporations, you would have to present it to me and I’ll will let you know. I’m not giving you nothing (sic),’” O’Neal shared. “The women, I’ll take care of the ladies, but the boys, they’re not getting not anything (sic).”

The Notice of Opposition concludes by means of claiming that the “purchasing public” will “erroneously suppose” that items and services and products offered below the “SHAQIR O’NEAL” trademark are attached to Authentic Brands Group.

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— Josh Gerben (@JoshGerben) July 19, 2022

Shaqir O’Neal is the youngest of Shaq’s sons. The retired NBA participant additionally fathers three daughters named Taahirah, Me’arah, and Amirah.

Photo: Twitter

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